Why the Ministry of Culture of Multimedia Tatarstan needs the Balachak Complex — RealnoeVremya.com
Cartoons, fairy tales and mini-games based on folk motifs for 11 million
The Ministry of Culture of Tatarstan decided to involve children in the study of the Tatar language and the languages of the peoples of the Volga region using multimedia technologies. The agency is looking for an entrepreneur who will develop the entire multimedia complex Balachak (translated from Tatar “childhood” — ed.). It will include three modules: the mobile application Sabantuy, the interactive animated film Saby and the mobile board game Uyna.
It is planned that they will be united by the Balachak integrator portal and a mobile application of the same name. For better learning, the department wants to organize the materials in a unique style. The material of the portal, according to the plan of the Ministry of Culture of Tatarstan, will be designed, among other things, for the use of its material for teaching children in educational institutions.
It is planned to allocate more than 11 million rubles for the development of the Balachak multimedia complex, which, according to the plan of the Ministry of Culture, should help to preserve the cultural linguistic heritage and traditions. We intend to implement the project at the expense of the Republican budget.
Electronic books with fairy tales will appear on the Balachak portal. It must include at least one work translated from Russian into Tatar and at least one translated from Tatar into Russian. Fairy tales in the languages of other Volga regions will also be available – in Mordovian (Erzya, Moksha), Mari, Udmurt and Chuvash with translation into Tatar and Russian. Fairy tales should reflect the motifs of the ethnic heritage of the Tatar, Russian, Mordovian, Mari, Udmurt and Chuvash peoples.
The Ministry of Culture promised Realnoe Vremya to prepare a commentary on the project. The publication is ready for publication upon receipt.
Learn sabantuy through mini-games
With the help of Sabantuy mobile app, according to the idea of the Ministry of Culture of the Republic of Tatarstan, children will have the opportunity to study the ethnic holiday of the same name and its traditions. The plot of at least 25 mini-games will be based on a party-themed anime series. The number of episodes corresponds to the number of games — at least 25 of 45 seconds duration.
With the help of the application, children will have the opportunity to play traditional sabantuy competitions – sack jumping, kurash, tug of war and stick, horse racing with obstacles, sack fighting, racing with a yoke , etc
The client demands that the series be highly artistic. It must be expressed in Russian and Tatar. Before introducing the series into the application, it must receive a rental certificate from the Ministry of Culture of the Russian Federation.
The app will be released for Android and iPhone owners. Specific release dates are not specified, but development is expected to be completed by December 25 this year.
Self-identification through the animated film
The Ministry of Culture of Tatarstan aims to help children identify as native speakers of the people’s language and traditions. It is planned to do this with the help of the interactive modular animated film “Saby” (translated from Tatar “child” – ed.).
The agency defined it as a kind of “innovative complex of interactive animated modules”. It is provided that the child will have the opportunity either to pass the time by watching a movie, or to interact with it, answer questions and study Tatar words. The character will talk to a child dressed as a Tatar in both Russian and Tatar.
Playing field — five republics of the Volga region
The Uyna board game (translated from the Tatar “game” – ed.), according to the idea of the Ministry of Culture, should introduce children to the basics of the languages of the Volga region in a playful way. At the same time, users will have a virtual tour of the main attractions and important historical facts of Kazan, Saransk, Yoshkar-Ola, Mordovia, Izhevsk and Cheboksary.
Playing field — five republics of the Volga region. Children, using special cards with questions, will have the opportunity to explore the culture, traditions and sights of Tatarstan, Mari El, Mordovia, Chuvashia and Udmurtia. The questions will be presented both in Russian and in the language of the indigenous peoples of the respective regions.
Although the game is listed as desktop, it will run in the mobile version. To do this, they will develop a special application, and the rules and video instructions will be published on the Balachak portal.
Familiarization through multimedia is provided for by the Republican program for the preservation, study and development of languages
Familiarization with the culture of Tatarstan and its language is provided through multimedia projects and is also provided for in the republican program for the preservation, study and development of languages in Tatarstan for 2023-2030. During its operation, it is planned to create up to 320 short films and animated films for children in the Tatar language.
One of the directions of the program is related to the creation of a favorable linguistic environment in the Internet space. This includes, for example, the development of thematic television programs and the publication in the mass media of materials on the preservation of languages, the creation of cartoons and short films in Tatar, as well as the appearance of an automatic Russian- Tatar for the needs of the population and the authorities, the creation of a system of analysis and synthesis of the Tatar language and the localization of software products.