Double labeling of beer in Tatarstan —

Denis Manturov’s ministry thinks avoiding duplicate beer labeling to reduce business spending

Federal authorities insist on the premature completion of a republican experiment in labeling beer kegs, which has been taking place in the republic since 2020. The Russian Ministry of Industry and Trade affirmed this, stressing the need for duplicate data with the national Fair Mark tracking system. The director of CIFRRA’s Federal and Regional Center for Alcohol Market Research, Vadim Drobiz, considers that there is more politics in this game than economics because labeling will not ensure sales growth of beer, since Tatarstan already governs the alcohol market with an iron rod that does not allow illegal circulation within the republic.

The Russian Ministry of Industry and Trade has asked Tatarstan to stop the experiment

The Russian Ministry of Industry and Trade has expressed its official position on the situation of double labeling of beer kegs in Tatarstan, which may coincide with the start of a federal pilot project on April 1, 2023. The ministry responded to Realnoe Vremya’s question about the unclear beer situation. republican producers. Unlike most parts of the country, players in the alcohol market in Tatarstan will have to pay twice for labeling beer barrels – first 50 kopeks for each vessel for the Republican National Mark label, then for the Data Matrix digital code, which causes a mixed reaction. companies.

“Indeed, the Federal and Republican experiments pursue similar goals and contemplate voluntary participation. However, manufacturers of beer and low-alcohol products note the difficulty of participating in two experiments at once,” the Russian Ministry of Industry and Trade told our newspaper.

To free companies from the “double” workload when counting beer turnover, the Ministry of Industry and Trade urged Tatarstan to stop its experiment.

“The Russian Ministry of Industry and Trade has repeatedly offered to supplement the Republican experiment,” the ministry said.

Moreover, the regional authorities turned out to have promised to cancel their pilot project after April 1, 2023.

“According to the position of the authorities of Tatarstan received by the ministry, the republican experiment should end with the introduction of mandatory labeling of beer and low-alcohol products in kegs at the federal level,” added the Russian Ministry of Industry and Trade.

In other words, the Tatarstan experiment can end next spring to make way for the national Fair Mark labeling system, hopes Denis Manturov’s ministry.

Photo: Maxim Platonov/

“The coverage of experiences is not comparable”

Why does the federal ministry defend the position of the Fair Mark ensuring its dominance over the system of regional control?

“All types of businesses, including the largest producers and importers as well as federal chain stores and wholesalers, are involved in the federal experiment, which is one link in a labeling system introduced in the Russian Federation and the Eurasian Economic Union,” the ministry said. “Today, the share of products made from beer and low-alcohol beverages involved in the federal experiment is approximately 80% of the total market volume. Therefore, the coverage of the experiments is not not comparable.

Moscow has repeatedly been offered to complete the experiment of the republic precisely for this reason.

The Tatarstan experiment could end next spring to make way for the national Fair Mark labeling system, hopes Denis Manturov’s ministry. Photo:

At the same time, the Federal Ministry believes that there cannot be two beer labels in Tatarstan:

“The Russian Ministry of Industry and Trade considers it necessary to avoid duplication of barrel labeling which inflicts additional costs on market participants and to complement the Republican experience and apply the experiment and the results obtained in the federal experiment.”

The ministry reminds us that “beer and low-alcohol beverages are already on the list of separate products that must be labeled with marks approved by the Russian government No. 791-r from April 28, 2018. Thus, the country’s government has already decided that beer and low-alcohol products will be labeled with Data Matrix, not special federal labels, and will be tracked in the Information Labeling System. the experience obtained in Tatarstan will be used in the federal experience.

“Tataria has sown terror among alcohol sellers”

Why is Tatarstan fighting for the regional experience? Director of the Federal and Regional Center for Research on the Alcohol Market of CIFRRA Vadim Drobiz noted that the republic has already created a real reliable system for controlling the circulation of alcohol, which ensures regular payment excise duties.

“Tatarstan is a unique region where the legal retail market was established in 1998, 20 years earlier than in all of Russia. Tataria sowed such terror among its liquor producers and sellers that legal stores feared selling illegal drinks. Tataria became the only region where legal stores only sold legal products. Why the Ministry of Industry and Trade for labeling? The main reason is to beat illegal products. It sucks. There will be no more illegal products in the legal trade,” he said.

Unlike vodka and other strong drinks, there is no mandatory labeling for beer, this product is not allowed in production, wholesale and retail sales, noted the expert. Meanwhile, beer accounts for 80% of the market. “As I understand it, the state wants to count all alcohol products. Businesses would be fine with that if the label was registered in the Unified State Automated Information System. The system is a project of State, while the Fair Mark is a private and public project, so we are talking about the transition from the state to a private and public project that has its own benefactors Yes, it would make sense to label the beer industry , but not because it will have an economic effect,” Drobiz assumes.

Labeling won’t drive beer sales growth

The economic effect of the labeling will be nil because there will be no more legal beers, supposes the interlocutor of the newspaper:

“The circulation of alcohol and beer on the Tatarstan market has been legalized as much as possible for more than 20 years. Nothing else can be obtained here. In addition, control agencies inspect the quality of products and strictly ensure the priority of local products over imported products. And at one time, local vodka held up to 90% of the domestic market. Whatever was said about regional separatism, to some extent it was correct, the economy of the country worked that way and the region defended its interests. Obviously, it was bad for others but good for Tataria. Tatarstan acted in its interest.

In conclusion, the expert noted: “The Ministry of Industry and Trade will win anyway. But it is not excluded that Tataria retains its label. Now the Unified State Automated Information System is united with the Fair Mark system. I do not exclude that your bottle of beer may have three labels: that of the Unified State Automated Information System, the Tatar label and the fair mark.

Luiza Ignatieva


Rose D. Jones